TOURISM MARKETING CONSULTING

DIGITAL FOOTPRINT MANAGEMENT (DFM)

Digital Footprint Management (DFM) covers the
analysis and visualization of the digital identity
of a touristic entity as well as its optimization
by implementing and realizing a continuously
reviewed action plan.

MODULES (MANAGEMENT PHASES)

The management of the digital footprint is designed as
a cybernetic model and can be split up in three phases:
planning, realization and monitoring.

Your digital identity needs to be given top priority
→ "Get out of your comfort zone!"

LATEST CASE

We are realizing our latest project for the hotel group
Geisel Privathotels in Munich, Germany (Königshof.
anna Hotel, Hotel Excelsior & Cosmopolitan Hotel).
Within this project we analyzed the digital footprint
and now realize the previously defined action plan
for the future course of action in the digital world.